Digital Marketing

Digital marketing is a process in which the marketing of products or services based on digital technologies which is mostly available on the internet. This process is also used in mobile phones, display advertising and other digital medium. The way of marketing has changed by digital marketing in between 1990s and 2000s. The digital marketing is very popular due to reduce in cost of products and use for buying anywhere including home, office, also in travelling in bus or train without going to market. It is very easy process in purchasing clothes, sarees, and electronic products in home by using internet. There are several techniques in digital marketing including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and also some e-commerce marketing techniques such as – social media marketing, social media optimization, e-mail direct marketing, display...